According to OpenAI (@OpenAI), users can now chat directly with apps within ChatGPT, enabling seamless in-chat interactions and real-time data access for AI-driven workflows (source: OpenAI, Oct 6, 2025). This development allows businesses and developers to integrate third-party applications with ChatGPT, streamlining automation, customer support, and productivity tools. The new feature opens up significant business opportunities for SaaS providers and enterprises looking to leverage conversational AI for better user engagement and operational efficiency.